Preheat your oven to 350°F (175°C) and line two baking sheets with parchment paper.

In a medium bowl, whisk together the flour, baking soda, and salt.

In a large bowl, cream the softened butter with granulated and brown sugars until fluffy (about 3 minutes).

Beat in the eggs one at a time, followed by vanilla extract.

Gradually mix in the dry ingredients until just combined. Gently fold in the Valentine M&Ms.

Scoop tablespoon-sized balls of dough onto prepared baking sheets about two inches apart. Bake for 10-12 minutes or until lightly golden around the edges.

Cool on wire racks before serving.