In a mixing bowl, combine olive oil, lime juice, soy sauce, and honey.

Add ground cumin, chili powder, garlic powder, onion powder, salt, black pepper, and red pepper flakes.

Whisk the ingredients together until well combined.

Place your choice of protein (chicken, beef, or vegetables) in a resealable plastic bag or a shallow dish.

Pour the marinade over the protein, ensuring it is well coated.

Seal the bag or cover the dish and refrigerate for at least 30 minutes, or up to 4 hours for best flavor.